The Pizza Industry
Taking a large slice of the food service industry in the US, the pizza market is undeniably a thriving business. Pizza, after all, is Americans’ number one favorite comfort food, having garnered that distinction in a Harris poll, receiving twice as many votes as any other food item.
It should have come as no surprise that pizza is incredibly popular. This popularity means that the pizza industry is thriving all over the United States and worldwide, where consumers are eating more pizza than they have in years. Data from Pizza Magazine’s Pizza Power Report show just how strong the pizza industry is:
In the United States alone, pizza restaurants’ sales are $44 billion
The industry increased sales by 3.75% from 2015-2016
By 2020, industry sales are expected to go up by 7.39%
In 2016, pizza consumption was higher than it has been in four years
41% of consumers said in a poll that they eat pizza every week
Just two years ago, only 26% of consumers reported that they ate pizza every week
These are some truly exciting numbers for anyone interested in opening a pizza franchise. The industry is showing serious gains in the last few years with no signs of stopping, and the best part is that growth is not reserved exclusively for large chains! Independent pizza restaurants and small chains earned $19.75 billion, almost half of the total industry earnings!
Get Your Piece of the Pie
How do you make it as a pizza franchise owner? Through hard work, dedication to your business, and a little help from a network of people who have been there before. When you invest in a Round Table Pizza restaurant or delivery/carry-out unit franchise, you get some distinct advantages that will help you navigate the industry.
Let Them Eat Pizza
American consumers are used to a certain flavor that comes from their pizza, and those classics remain most popular, according to the Pizza Power Report. Consumers are still primarily buying pizzas with flavors they are familiar with—pepperoni, supreme, Hawaiian, white chicken, BBQ chicken, etc.—made with quality ingredients. In addition to the classics, consumers are looking for unique twists and limited time offers that allow them to try something new.
Round Table Pizza is happy to offer our customers our delicious, premium versions of these classic topping combinations, made with our zesty sauce and homemade crust. In addition, we are known as pizza innovators because we have come up with over 30 exciting flavors over the years that combine classic flavors with new twists. We also give the option to create your own pizza. On top of that, customers can order made-from-scratch appetizers, salads, and sandwiches to satisfy everyone’s craving.
As consumers become more conscious of their health and the environment, they are increasingly interested in eating food made fresh from quality ingredients. Where your ingredients come from matters to your customers, and they are uninterested in eating pizza made from frozen dough and day-old toppings.
The good news is that at Round Table Pizza, we don’t cut corners, keeping our pizza authentic, fresh, and delicious. We make our dough from scratch, we chop our veggies in store every day, we use perfectly-aged cheese and only premium meats, and the list goes on. Every part of the pizza process is done at the last possible moment to ensure optimum freshness for your customers.