Since the start of the millennial period, there have been incredible advancements in technology and business, which has created a generational divide. Baby Boomers and Generation Xer’s might find it harder to understand the expectations of millennials, but there are plenty of ways to close this gap. A Round Table Pizza franchise presents a unique and turnkey road to the roles and types of business that millennials yearn for when entering a new job opportunity. Keep reading to see what our top five keys are to attracting millennials to franchise ownership, and how we are looking to bridge that generational gap.
Understanding Management Opportunities
A Round Table Pizza franchise is an opportunity that brings millennials directly to the position of management without having to climb up the corporate ladder. Although past generations may take the vigor of a millennial as an entitlement, this generation is just looking to see what their road to progress can look like. By showing millennials the management position that they will be stepping into, you can create an enthusiastic environment around their potential franchise investment.
Highlighting a Road to Financial Progress
There is plenty that a potential franchisee would like to know about the situation they are stepping into before committing to it. Millennials have grown up in a period where information and numbers are accessible at the touch of a button or a simple Google search. Therefore, it is important to highlight exactly what the potential for financial success could be with your franchise at some point in the process. For instance, part of the road to securing a Round Table Pizza franchise location is the review of our Franchise Disclosure Document. Here, our franchisees can check out Item 19, which is where they will be able to evaluate the success of our other locations and franchisees investments.
Showcase Technical Savvy
As mentioned prior, the millennial bracket has grown into technological advances that have made everything about finding information and even ordering food a lot more straightforward. For that reason, it is vital to show millennials how your business model utilizes this evolving technological environment to promote or help your business. This includes everything from daily management software for your business to marketing your product in a unique fashion. By showcasing that your business is aware of these advances, millennials will understand that you’re not ignoring how it can bolster their potential investment for the future.
Identify Potential Growth in Location and Investment
There is a radical misinterpretation that millennial workers expect everything to be given to them on a silver platter, which correlates to laziness. That is simply not the case. In fact, there are an incredible amount of motivated millennials who just want the reinforcement that their position or investment will not lead to future static in their growth.
What Makes Your Product Unique
With millennials’ social media pages always overflowing with never-ending advertisements and product offerings, you will want to make sure your business identifies how your product is unique. By highlighting your franchises differentiating factors from what the competition can offer, you will be doing the leg-work for these prospective millennials. Whether it is our extensive industry history that began in 1959 or our golden-standard for high-quality ingredients, we want franchisees to know how a Round Table Pizza franchise stands out.
Would you like to know more about why a Round Table Pizza franchise is a fantastic opportunity for enthusiastic millennials? Feel free to contact us today.