Research Round Table Pizza

The Round Table Pizza Story

Our quality pizza restaurant franchise has endured for over half a century

Pizza was a relatively new concept in 1950’s America, but Round Table Pizza founder Bill Larson was what you might call an early adopter. He was quick to see the potential and already saw ways it could be made better, so in 1959 he opened up the first Round Table in Menlo Park, California, in the San Francisco Bay Area.

From the beginning, Round Table was a place with an emphasis on quality, a place where the whole family enjoyed coming, a place where kids could have fun while Mom and Dad kicked back with a beer and waited for their pizza to bake. Today, we are the premier West Coast pizza franchise with over 450 restaurants open and under development in California, Nevada, Oregon, Washington, Arizona, Alaska and Hawaii. Just as it was in the beginning, our dough is still made from scratch and rolled fresh daily. Our vegetables are hand-sliced. As we always have, we still use only high-quality meats and real cheeses in our three-cheese blend of whole-milk mozzarella, smoked provolone and aged cheddar. And as always, our toppings go all the way to the edge of the crust.

“A lot of pizza chains started up around the late ’50s, and the founder Bill Larson had a sauce and dough recipe that is what we still use today,” says President and CEO Rob McCourt. “He created the Round Table concept and expanded it through the ’60s and late ’70s. We had a group come in and bought the company and really took it to a new level. We then became an employee-owned company back in 1992, and our employees continue to be proud of our great pizza.”
Every corporate restaurant manager and corporate employee has an ownership stake in our company, so everything we work on, from developing new formats to how we increase sales and profitability, is rooted in an ownership culture.

“I believe that is very important for a franchisee because there is an alignment on profitability,” McCourt says. “At the end of the day, our company restaurants have to be profitable in order for us to grow. With that kind of focus from the employee ownership standpoint, franchisees know that their interests are well served.”

For more than a half-century, we’ve become the go-to place for generations of families to celebrate birthdays and other milestones. Round Table is a popular gathering spot for everything from Little League team wins to unwinding after work on Friday nights.

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We’re known not only as a gathering spot for the community, but as an important member of the community as well. “As a corporate organization we support the Make-a-Wish foundation and in 2016 we raised over $255,000 to support granting wishes for children that are faced with life-threatening illnesses,” says John Dyer, Senior Manager, Business Development and Franchise Sales. In addition to that, many of our franchisees sponsor local nonprofits within their own communities.”

We’ve spent nearly 60 years developing our time-honored systems and our recipes, a combination of the beloved sauce and dough recipes Larson started with and newer items developed in conjunction with premier food development company Mattson & Company. We honor our family-centric brand mission, staying true to our past, while forging ahead into the future as we experiment and innovate with new restaurant technologies from online ordering to more sophisticated POS systems.
Today we have more than 450 franchises open and under development in the Western U.S., as well as 10 franchises overseas, and we are continuing to grow. To find out more about the investment opportunity, please click below.

Research Round Table Pizza

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