Marketing Strategy

Round Table Pizza Franchises Use a Variety of Marketing Tools to Reach New and Existing Customers

Round Table is very well known in many of our markets, having been operating in California since 1959. Kids that grew up with Round Table Pizza are now grown with kids of their own, and they bring them back to share the same experiences. We keep our brand visible with TV spots in many of our markets and employ a variety of other marketing techniques to reach customers in all markets.

Generating Buzz

Round Table uses a variety of tools to promote our brand in conjunction with local franchisees.

Electronic/print media: An advertising fund is used to promote Round Table on TV and radio in our most heavily saturated markets such as the Bay Area. We also employ outdoor advertising as well as print media and coupons.

Local store marketing: The Round Table Pizza toolkit includes point of purchase advertising, direct mail and local team sponsorships.

Geo-targeting: We use geo-targeting technology to promote special deals and discounts using regionally specific loyalty programs.

Digital/social media: We focus on relationship building in our communities to help increase customer loyalty as well as promote local deals.

Local Store Marketing

Round Table also provides support for non-standardized requests that run the gamut from a specific POP for a local function, loyalty programs and partnerships within a local community to outreach programs and athletic or academic team sponsorships.

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