California’s iconic pizza franchise for nearly 60 years, ‘The Last Honest Pizza,’ is expanding on West Coast, overseas
Round Table Pizza was founded in 1959 by a Navy veteran who just couldn’t find enough good pizza in the San Francisco Bay Area. Today, Round Table is an iconic West Coast brand with over 450 locations open and under development in the Western United States and in 5 countries overseas, including 70 company-owned locations. We’ve achieved cult status by creating a family-friendly pizza franchise that remains committed to high-quality ingredients, traditional recipes and innovative new menu combinations.
“When you see generation after generation of Little League pictures on the wall and a dad showing those to his son and saying, ‘This is where I came when I was your age,’ that is the level of legacy that you cannot find at another restaurant,” says Round Table Pizza CEO Rob McCourt.
That’s why we’re known as “The Last Honest Pizza,” and we’re proud to hold true to the brand standards that launched our popularity in the first place while still innovating as a company. Among the national chains, only Round Table Pizza rolls the dough fresh in our restaurants every day and tops its pizzas with a three-cheese blend of whole milk mozzarella, smoked provolone and aged cheddar. It’s a family favorite, both for our great tasting pizza and our welcoming family atmosphere, and we’ve grown into the premiere West Coast pizza with restaurants in California, Nevada, Oregon, Washington, Arizona, Alaska and Hawaii.
“The brand pillars on the consumer side are pretty straightforward: We start around the product,” McCourt says. “We roll our dough fresh every day in every restaurant. From there we pick the highest quality ingredients. It takes a lot of effort to put out our product. When you have a great product at a premium price, you need to have a great restaurant.
We provide flexible pizza restaurant models
One more reason we’ve been so successful for so long in the $45 billion pizza segment is that Round Table Pizza offers quality and convenience across flexible restaurant models to suit all kinds of locations, from densely populated urban spaces to family-focused suburban towns and small communities. Our concept works anywhere for this restaurant franchise opportunity.
“I’m in a lot of small towns,” says Frank Sisco, a Chico, California-based franchisee who opened his first Round Table in 1971 and currently has 21 restaurants in Northern California. “I’m trying to be the best restaurant in the town, not just the best pizza parlor.”
In any format, the restaurant has such a comfortable atmosphere, people feel like hanging out for a while.
Our core dine-in concept has an extensive menu of high quality pizzas, wings, artisan flatbreads, sandwiches and a salad bar, along with banquet rooms for sports teams and other meetings. Round Table Clubhouse is an expanded version of our core dine-in restaurants, featuring an expanded menu with burgers and appetizers, a pub area with local craft beers on tap, a large arcade, banquet rooms for parties and social gatherings and big screen TVs throughout. The Clubhouse has a more casual dining feel and has the capacity to serve larger crowds and generate more revenue for owners. We have a smaller format that works well in more densely populated markets where commercial rents tend to be higher, helping owners maximize their profit margins.
Who we’re looking for as a pizza franchise owner
Round Table franchisees come from many different backgrounds, but they all share one common trait: faith in the brand and what it stands for. Most of our franchisees were fans before they were investors, so they already understood the Round Table appeal. The ideal franchise candidate has entrepreneurial experience, passion and appreciates our commitment to quality and customer service. They should have a minimum liquidity of $200,000 and a net worth of $500,000.
Round Table Pizza offers the advantage of high brand-name recognition coupled with open territories and opportunities for both single- and multi-unit investors. Our winning strategy is reflected in our strong sales growth. Our average sales volume for our traditional dine-in is $1,025,448 and our Clubhouse concept has average unit volume of $1,494,783, according to our 2017 Franchise Disclosure Document.
When people tell you the Round Table corporate team feels more like family, you can believe it. Everyone on our dedicated team, from our CEO to our franchise development experts to our Regional Business Managers and marketing staff, are available to talk to you about issues, ideas and any concerns you may have.
Even though he brings an impressive portfolio of franchise experience to the table, CEO Rob McCourt is known for his approachability, often chatting with franchisees on the phone or stopping by a restaurant for a visit. And McCourt sets the tone for the entire company. We are friendly and genuine, and although we take great pride in our business, we don’t take ourselves too seriously. There’s always time for a good joke.
What are we serious about? We’re very serious about the quality of our pizza. Round Table Pizza is recognized for our tasty original thin crust, zesty tomato sauce based on California tomatoes and grown specifically for us, and bountiful and innovative fresh toppings. You won’t find fillers in our premium, high quality meats. Our three-cheese blend includes whole milk mozzarella, smoked provolone and aged cheddar. Our proprietary dough is made fresh in restaurants daily. In fact, we use the same dough and sauce recipes our founder started with in 1959. And we’re serious about moving our brand forward. From our humble beginnings in Northern California to our presence today in the Western United States and overseas, Round Table has deep roots and a far reach.
We offer a family-centric presence you just won’t find in other franchise concepts. From our game rooms and salad bars to our extensive menu of craft beers and iconic California favorites like the King Arthur Supreme or Maui Zaui, customers who grew up coming here now bring their own children to share a decades-old tradition.
Round Table has prospered for over half a century because we’ve kept one foot firmly rooted in our past, with our traditions of using quality ingredients and fostering an atmosphere of community and employee pride, and the other foot in the future by anticipating changing technology. If you’d like to hear more about why our franchise brand is known fondly as “The Last Honest Pizza,” please click below.